Pizza Hut vs. Dominos | Franchise Coach

Pizza is a universally loved food originating from Italy, and it has a huge following in today’s world. From quick dinners on busy weeknights to celebratory feasts, pizza satisfies cravings for both comfort and indulgence. Among the leading pizza chains, Dominos Pizza and Pizza Hut have dominated for decades. 

Each has their signature take on American-style pizzas, catering to diverse preferences by adding innovative menu items such as stuffed crusts, garlic bread, and cheesy bites.

But which is better in that big debate – Domino’s vs Pizza Hut? This article digs deeper into the history between the two companies, the pizza, taste, value, global appeal, and franchising opportunities that each has to offer, and allows you to decide for yourself.

A Brief History of Domino's and Pizza Hut

Domino’s Pizza

Founded in 1960 in Ypsilanti, Michigan, Domino’s aimed to provide quick and convenient pizza delivery. What started as a single store has grown into a global brand with over 19,000 locations in more than 90 countries.

Known for speedy service and features like the Domino’s Tracker, they focus on delivery and takeout, offering customizable pizzas and sides like garlic bread.

Pizza Hut

Founded in 1958 in Wichita, Kansas, Pizza Hut popularized the idea of dining out for pizza. With over 18,000 restaurants in more than 100 countries, they are famous for their pan pizzas and stuffed crust introduced in 1995.

Pizza Hut offers a wider menu that includes pasta, wings, desserts, specialty pizzas, and cheesy bites for those seeking indulgent flavors. Enjoying a Pizza Hut meal with a refreshing Coca-Cola enhances the dining experience.

Which is Better: Domino’s or Pizza Hut?

The debate between Domino’s Pizza and Pizza Hut has persisted for decades. Both are giants in the pizza industry, delivering unique styles, flavors, and customer experiences.

To determine which is better, we’ll explore the following key factors:

1. The Pizza: A Comprehensive Comparison

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When it comes to pizza, the crust, toppings, and overall flavor are the most critical factors in determining which chain reigns supreme. Let’s delve deeper into the defining characteristics of Domino’s and Pizza Hut offerings across these essential categories.

Crust Styles: The Foundation of Every Slice

The crust is the canvas of every pizza masterpiece, and both Domino’s and Pizza Hut offer a variety of options to suit your personal taste.

Domino’s Crust Varieties: Domino’s shines with its broad selection of crusts, catering to everyone from purists to those seeking a little adventure. Here’s what they bring to the table:

Whether you prefer classic simplicity or something more extravagant, Domino’s offers something for everyone. It’s hard not to call this lineup the foundation of better pizza.

Pizza Hut Crust Styles: Pizza Hut also offers a tempting range of crusts, with a focus on bold, indulgent flavors. Their signature choices include:

Pizza Hut’s creative crusts bring a playful yet indulgent vibe to the table, with the stuffed crust option standing out as a fan favorite.

Whether you’re in the mood for a thin crust style or the richness of a deep pan pie, both Domino’s and Pizza Hut deliver options that elevate your pizza experience. After all, the best crust is the one that suits your personal taste.

Winner: Pizza Hut takes the lead for its innovative and indulgent crust styles, particularly the iconic stuffed crust, while Domino’s shines for its versatile and dependable options.

Toppings

Both chains offer a wide selection of toppings to cater to diverse preferences, but their approaches differ.

Domino’s Toppings: Domino’s is known for using fresh, high-quality ingredients to create classic and customizable topping combinations. Popular options include:

Pizza Hut Toppings: Pizza Hut is renowned for its bold and hearty topping options, which emphasize indulgence and flavor. Highlights include:

Winner: Domino’s wins for its focus on customization, while Pizza Hut edges ahead for its indulgent, meat-heavy options.

2. Menu Items

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Beyond pizza, both Domino’s and Pizza Hut offer a variety of menu items to complement their main offerings.

Domino’s Menu:

Pizza Hut Menu:

Winner: Pizza Hut takes the lead for its broader menu variety, appealing to customers looking for a comprehensive dining experience.

3. Unique Creations: Specialty Pizzas

Signature pizzas are where creativity and flavor innovation come into play.

Domino’s Specialty Pizzas:

Pizza Hut Specialty Pizzas:

Winner: Pizza Hut wins for its focus on indulgence and innovative crust-based specialties.

4. The Taste Test

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The ultimate test of any pizza is in its taste, and here the differences between the two brands become more apparent.

Domino’s Flavor Profile: Domino’s pizzas are known for their slightly sweet tomato sauce and balanced toppings, creating a consistent and straightforward flavor. The crust often complements rather than dominates the overall experience.

Pizza Hut Flavor Profile: The eating experience with Pizza Hut delivers richer, more indulgent flavors, with buttery crusts and bold sauces like honey BBQ and creamy garlic parmesan, appealing to those who enjoy robust American-style pizzas.

Winner: Pizza Hut appeals to fans of bold and rich flavors, while Domino’s wins over those seeking a more balanced and consistent taste.

5. Sides and Beyond: Breadsticks, Salads, and More

No pizza experience is complete without the complementary sides and extras that enhance the meal. Both Domino’s and Pizza Hut recognize this and have crafted diverse offerings to accompany their pizzas.

Domino’s Sides

Domino’s focuses on simple yet satisfying options that pair seamlessly with their pizzas. Popular choices include:

Domino’s sides prioritize quality and consistency, ensuring a reliable and enjoyable experience.

Pizza Hut Sides

Pizza Hut offers a more diverse range of sides, catering to broader tastes and dining preferences. Key options include:

Pizza Hut’s extensive side menu allows customers to create a full, satisfying meal, whether dining in or ordering takeout. This extensive menu sets Pizza Hut apart in the fast food pizza industry, highlighting its competitive edge.

Winner: Pizza Hut takes the lead for variety and indulgence, offering a more comprehensive selection of sides and desserts.

6. Portion Sizes and Value for Money

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Affordability and portion sizes are critical factors for customers when deciding between Domino’s and Pizza Hut.

Domino’s Portion Sizes and Deals

Pizza Hut Portion Sizes and Deals

Winner: Domino’s wins for affordability and value-focused deals, while Pizza Hut is better for those looking for larger portions and complete meal packages.

7. Delivery: Speed and Reliability

Both Domino’s and Pizza Hut have invested heavily in their delivery systems, aiming to provide a seamless customer experience. However, their approaches differ.

Domino’s Delivery

Pizza Hut Delivery

Winner: Domino’s dominates in delivery speed and reliability, while Pizza Hut appeals to those looking for a more comprehensive dining experience at home.

8. Brand Loyalty and Customer Preferences

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Customer loyalty is a reflection of a brand’s ability to meet and exceed expectations over time. Both Domino’s and Pizza Hut have strong followings but for different reasons.

Domino’s Fans

Pizza Hut Enthusiasts

Winner: Domino’s leads in fast-paced environments, while Pizza Hut resonates with those seeking a richer and more indulgent dining experience.

9. Global Reach: A Look at the Chains Worldwide

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Both Domino’s and Pizza Hut have localized their offerings to suit different cultures and markets.

Winner: Domino’s dominates in delivery-driven markets, while Pizza Hut excels in dine-in culture.

10. Franchising Opportunities

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Domino’s Franchise

Pizza Hut Franchise

Winner: Domino’s is ideal for novice franchisees seeking a simpler and less costly model, while Pizza Hut is better suited for seasoned investors.

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The Final Verdict

When it comes to the rivalry between Domino’s and Pizza Hut, the choice ultimately depends on your priorities and preferences:

Both chains excel in their niches, ensuring a satisfying pizza experience no matter your choice. Whether you opt for the reliability of Domino’s or the bold creativity of Pizza Hut, one thing is certain: pizza lovers always win.

Closing Thoughts

The enduring competition between Domino’s and Pizza Hut underscores the universal appeal of pizza. Each brand has carved out its own loyal customer base by playing to its strengths, whether it’s Domino’s focus on convenience or Pizza Hut’s emphasis on indulgence.

The next time you’re deciding which pizza to order, consider Pizza Hut’s unique offerings like its enjoyable crust texture and shingled pepperoni coverage—because, in the world of pizza, there’s truly no wrong choice.

Adam Goldman | Franchise Consultant and Coach

Adam Goldman is an experienced entrepreneur with over 20 years in business, startups, and franchising, founding three successful companies across two continents. Adam holds an M.B.A. in entrepreneurship from UC Berkeley and enjoys training for triathlons while serving on the local board of the Entrepreneur’s Organization.